Cross-Channel Analytics
Stop relying on last-click attribution. We integrate data from all your marketing platforms—Google Ads, Meta, Bing, organic search, and email—to reveal the true customer journey. By leveraging GA4's data-driven attribution and building custom models, we show you how channels work together to drive conversions, so you can allocate your budget with confidence and maximize ROI.
The Problem
You're flying blind, unable to prove the ROI of your different marketing channels or understand how they influence each other.
Our Solution
A unified, cross-channel view of your marketing performance that moves beyond vanity metrics to show you what is truly driving revenue and customer acquisition.
Key Deliverables
- Data-Driven Attribution Model Setup
- Integrated Multi-Platform Dashboard
- Customer Journey Visualization
- Budget Allocation Scenario Planner
- Monthly Performance & Insights Review
- ROAS & CPA by Channel Analysis
Who This Is For
For marketing teams running campaigns on multiple platforms (Google, Meta, etc.) who need to prove ROI and understand the full customer journey.
Our Process
We follow a structured, transparent process to ensure high-quality results and alignment with your business goals.
1
Platform & API Integration
2
Data Blending & Attribution Modeling
3
Custom BI Dashboard (Looker Studio)
4
Actionable Insights Reporting
5
Budget Allocation Recommendations
Ready to Fix Your Tracking Gaps?
Let's discuss how our expertise in Cross-Channel Analytics can help you achieve your business objectives.
Schedule a Strategy Call