Infinlytics

Marketing Automation Integration

Your analytics data is most powerful when it's actionable. We bridge the gap between user behavior on your site and your sales/marketing tools like Salesforce, HubSpot, and Marketo. We create powerful, dynamic audiences based on real-time behavior (e.g., 'abandoned cart users') that sync directly to your CRM, enabling hyper-personalized nurture streams, automated lead scoring, and timely sales outreach.

The Problem

Your marketing and sales data are siloed, preventing you from personalizing communication and acting on buying signals.

Problem visualization
Our Solution

A seamless, automated flow of data between your website and CRM that empowers your marketing and sales teams to act on customer insights instantly.

Solution visualization

Key Deliverables

  • CRM & Analytics Data Mapping
  • Real-time Audience Syncing
  • Automated Lead Scoring Model
  • Personalized Email Trigger Setup
  • Salesforce/HubSpot Campaign Object Integration
  • End-to-end Data Flow Documentation

Who This Is For

For businesses with dedicated sales and marketing teams that need to bridge the gap between anonymous website behavior and known leads in their CRM.

Our Process

We follow a structured, transparent process to ensure high-quality results and alignment with your business goals.

1
Platform Discovery & Workflow Design
2
API Integration & Data Mapping
3
Audience & Trigger Configuration
4
Lead Scoring Model Development
5
End-to-End Workflow Testing

Ready to Fix Your Tracking Gaps?

Let's discuss how our expertise in Marketing Automation Integration can help you achieve your business objectives.

Schedule a Strategy Call